Tuesday, September 24, 2013

Which came first, the Lil' Chick or the Bee?

Our friends at Lil' Chick are ever exploring new ventures. The most recent of which is bees. Lil' Chick has put out a fantastic all natural and hand-made chapstick, available at Lil'Chick's Etsy shop, perfect for the cold months ahead. Following in the bee theme, Lil' Chick asked us to create a new label for future plans of creating their own honey. We were buzzing with excitement to continue developing their brand.

The evolution of Lil' Chick has reached into many divergent services and products. Its important to support the continuity of identity. SMMS realized this early in the process and built-in elements within the design to manipulate as Lil' Chick changes and grows.



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